How storytelling impacts emotions: an interdisciplinary approach between language, neuroscience, and psychology

How storytelling impacts emotions: an interdisciplinary approach between language, neuroscience, and psychology

Authors

  • Emily Teixeira Author

DOI:

https://doi.org/10.51473/rcmos.v1i1.2025.1148

Keywords:

Storytelling. Language. Neuroscience. Psychology. Emotion.

Abstract

Human communication is one of the most important tools for human evolution, as language gave rise to the art of storytelling, and with it the transmission and propagation of knowledge, the construction of identity, and cultural memory. In this vein, this article aims to present the technique of storytelling as a powerful communication tool for building emotional connections. To achieve this goal, we opted for a literature review, focusing on the historical evolution of language, storytelling, narrative transport, Paul Zak's experiment on how oxytocin impacts the brain, and Albert Bandura's social learning theory.

Downloads

Download data is not yet available.

Author Biography

  • Emily Teixeira

    Faculdade Maria Thereza
     

References

ANDRÉ, Tamara Cardoso; BUFREM, Leilah Santiago. O conceito de escrita segundo a teoria histórico‑cultural e a alfabetização de crianças no primeiro ano do ensino fundamental. ETD – Educação Temática Digital, Campinas, v. 14, n. 1, p. 22–42, jan./jun. 2012. Disponível em: https://www.ssoar.info/ssoar/bitstream/document/31272/1/31272_1.pdf. Acesso em: 8 jul. 2025. DOI: https://doi.org/10.20396/etd.v14i1.1239

BANDURA, Albert. Social cognitive theory of mass communication. Media Psychology, v. 3, n. 3, p. 265–299, 2001. Disponível em: http://cogweb.ucla.edu/crp/Media/Bandura_01.pdf Acesso em: 9 de jul. 2025 DOI: https://doi.org/10.1207/S1532785XMEP0303_03

BORDENAVE, Juan E. Díaz. O que é comunicação. 1. ed. São Paulo: Brasiliense, 1982.

BRITISH MUSEUM. Object: cuneiform tablet. Londres: The Trustees of the British Museum. Disponível em: https://www.britishmuseum.org/collection/object/E_2013-2034-6595. Acesso em: 6 jul. 2025

CURVAL PINTO, Diana. O impacto do storytelling na conquista dos consumidores. The Trends Hub, n. 3, 2023. DOI: 10.34630/tth.vi3.5075. Disponível em: https://doi.org/10.34630/tth.vi3.5075. Acesso em: 8 jul. 2025.

FONTANA, Andrea. Storyselling: strategie del racconto per vendere se stessi, i propri prodotti, la propria azienda. Bologna: ETAS, 2010.

GREEN, Melanie C; APPEL, Markus. Chapter One – Narrative transportation: how stories shape how we see ourselves and the world. In: GREEN, Melanie C. The Psychology of Stories. Amsterdam: Elsevier, 2024. Disponível em: https://www.sciencedirect.com/science/article/abs/pii/S0065260124000145. Acesso em: 8 jul. 2025. DOI: https://doi.org/10.1016/bs.aesp.2024.03.002

GREEN, Melanie C.; BROCK, Timothy C. The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, v. 79, n. 5, p. 701–721, 2000. DOI: 10.1037/0022-3514.79.5.701. Disponível em: http://www.communicationcache.com/uploads/1/0/8/8/10887248/the_role_of_transportation_in_the_persuasiveness_of_public_narratives.pdf. Acesso em: 8 jul. 2025. DOI: https://doi.org/10.1037//0022-3514.79.5.701

HAMBY, Anne; BRINBERG, David; DANILOSKI, Kim. Reflecting on the journey: mechanisms in narrative persuasion. Journal of Consumer Psychology, v. 27, n. 1, p. 11–22, jan. 2017. DOI: 10.1016/j.jcps.2016.06.005. Disponível em: https://www.researchgate.net/publication/304745782_Reflecting_on_the_Journey_Mechanisms_in_Narrative_Persuasion. Acesso em: 8 jul. 2025. DOI: https://doi.org/10.1016/j.jcps.2016.06.005

ROSA, C. A. P. História da ciência da antiguidade ao renascimento científico. 2. ed. Brasília: Fundação Alexandre de Gusmão, 2012. 469 p.

SÁNCHEZ‑RIVAS, Enrique; RAMOS NÚÑEZ, Manuel Fernando; SÁNCHEZ RODRÍGUEZ, José; RUBIO‑GRAGERA, María. Revisión de la producción científica sobre Storytelling mediado por tecnología entre 2019 y 2022 a través de SCOPUS. Texto Livre, Belo Horizonte, v. 17, e51392, p. 1‑15, 13 jun. 2024. DOI: 10.1590/1983-3652.2024.51392. Disponível em: https://www.scielo.br/j/tl/a/ByCDjvVjyZfNLJvHyx6sSTt/. Acesso em: 6 jul. 2025. DOI: https://doi.org/10.1590/1983-3652.2024.51392

SOUZA, Samuel Moreira de. Contribuição da civilização sumeriana para a história da escrita. 2020. Trabalho de Conclusão de Curso (Graduação em Biblioteconomia) – Universidade Federal de Santa Catarina, Centro de Educação, Florianópolis, 2020. Disponível em: https://repositorio.ufsc.br/handle/123456789/219615. Acesso em: 6 jul. 2025.

TENTUGAL, Beatriz. O mistério da origem do storytelling. The Trends Hub, Porto, n. 4, 1(4), 10 jun. 2024. DOI: 10.34630/tth.vi4.5724. Disponível em: https://parc.ipp.pt/index.php/trendshub/article/view/5724. Acesso em: 7 jul. 2025.

THOMAS, Veronica L.; GRIGSBY, Jamie L. Narrative transportation: a systematic literature review and future research agenda. Psychology & Marketing, v. 41, n. 8, p. 1805–1819, maio 2024. DOI: 10.1002/mar.22011. Disponível em: https://doi.org/10.1002/mar.22011. Acesso em: 8 jul. 2025. DOI: https://doi.org/10.1002/mar.22011

ZAK, Paul J. Why inspiring stories make us react: the neuroscience of narrative. Cerebrum, Dana Foundation, 2015. Disponível em: https://pmc.ncbi.nlm.nih.gov/articles/PMC4445577/. Acesso em: 08 jul. 2025

Published

2025-07-15

How to Cite

TEIXEIRA, Emily. How storytelling impacts emotions: an interdisciplinary approach between language, neuroscience, and psychology: How storytelling impacts emotions: an interdisciplinary approach between language, neuroscience, and psychology. Multidisciplinary Scientific Journal The Knowledge, Brasil, v. 1, n. 1, 2025. DOI: 10.51473/rcmos.v1i1.2025.1148. Disponível em: https://submissoesrevistarcmos.com.br/rcmos/article/view/1148. Acesso em: 11 sep. 2025.