Reengineering Digital Media Operations: A Systematic Approach for Risk Management and Predictability

Abstract

This article proposes a fundamental re-engineering of digital media operations, transposing principles of operations engineering and critical systems management (based on ITIL and Lean/Agile) to establish a robust operational architecture. The focus is the transformation of adhoc processes into predictable industrial systems. The analysis demonstrates how the formalization of Service Level Agreements (SLAs) and the implementation of root cause-based incident management are essential mechanisms for financial risk mitigation and theenhancement of revenue predictability. Standardization, flow control (Kanban), and the role of the Process Engineer (SME) are examined as vectors for system stability, the reduction of operational variability, and the assurance of quality in environments of high complexity and global scale.