Hair therapy: a new model for professional training and business in the men's beauty sector
Hair therapy: a new model for professional training and business in the men's beauty sector
DOI:
https://doi.org/10.51473/rcmos.v1i1.2023.1896Keywords:
scalp therapy; trichology; barbershop; men’s health; beauty entrepreneurship.Abstract
The rise of contemporary barbershops as environments of male care, style and social interaction has reshaped the men’s grooming market in Brazil and abroad. Within this transformation, scalp therapy emerges as a hybrid field connecting applied trichology, aesthetic practice and health education, creating new opportunities for professional development and business innovation. This article examines how structured scalp therapy protocols can enhance service quality, enable early identification of scalp disorders and strengthen health-education practices, while supporting competitive differentiation and client loyalty. Based on a narrative review and systematized field experience, the discussion outlines key competencies required from barbers acting as scalp therapists, including scientific literacy, clinical observation, human-centered communication, ethical judgment and business skills. Well-designed, evidence-based training programs can position the male beauty sector as a meaningful contributor to scalp health promotion while remaining within the boundaries of low-complexity aesthetic procedures.
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