Use of Electronic Shelf Labels (ESL) and Dynamic Pricing Systems in Retail Stores
Use of Electronic Shelf Labels (ESL) and Dynamic Pricing Systems in Retail Stores
DOI:
https://doi.org/10.51473/rcmos.v1i2.2024.1111Keywords:
electronic shelf labels, ESL, dynamic pricing, digital retail, inventory management.Abstract
This scientific article analyzes the implementation of Electronic Shelf Labels (ESL) in retail stores,
integrated with dynamic pricing systems, highlighting their impacts on operational efficiency,
consumer experience, and market competitiveness. Through a systematic literature review and
international case studies, it explores how ESL technology, combined with dynamic pricing
algorithms, enables automatic price updates, reduces human errors, and optimizes inventory
management. The research considers global data from both developed and emerging markets,
evidencing the technical and strategic challenges of adopting this technological innovation, as well
as its potential to transform traditional retail into a digital and agile environment. The study also
discusses implications for sustainability, data management, and cybersecurity within the context
of modern retail.
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Copyright (c) 2024 José Flavio Coutinho de Souza (Autor)
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