Entrepreneurship and Innovation in the Optical Market: Strategies for Expansion and Sectoral Leadership
Entrepreneurship and Innovation in the Optical Market: Strategies for Expansion and Sectoral Leadership
DOI:
https://doi.org/10.51473/rcmos.v1i1.2023.1430Keywords:
entrepreneurship; innovation; optical market; strategies; leadership.Abstract
The global optical market has undergone significant transformations in recent decades, driven by technological advances, new business models, and changes in consumer behavior. Entrepreneurship, combined with innovation, has established itself as a central driver of the sector's expansion, enabling companies to position themselves competitively in a globalized and dynamic environment. This article analyzes the main entrepreneurial and innovative strategies applied to the optical market, highlighting the evolution of management models, the role of technology, the importance of product differentiation, and the social and economic impacts of innovation. To substantiate the relationship between entrepreneurship and innovation, the classic studies of Schumpeter (1982), Drucker (1986), and Christensen (1997) are revisited, while contemporary research highlights the trends shaping industry leadership. The results demonstrate that the capacity to innovate, combined with a strategic vision, is a key element for organizations to not only survive but also assume leadership positions in the optical market on a global scale.
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Copyright (c) 2023 Brandon Borges Dias (Autor)
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