The problem of Competition and digital platforms in Brazil
The problem of Competition and digital platforms in Brazil
DOI:
https://doi.org/10.51473/rcmos.v1i2.2025.1453Keywords:
Competition, technology, Law.Abstract
The increasing use of pricing algorithms and artificial intelligence in markets poses new challenges for Competition Law. Algorithmic collusion, even without explicit agreements among competitors, may generate effects like traditional cartels, negatively affecting free competition and consumer welfare. This article analyzes the applicability of Law No. 12.529/2011 to algorithmic collusion, examines the liability of digital platforms, and discusses the evidentiary and regulatory difficulties of this phenomenon in Brazil. It concludes that, although the Brazilian legal system provides adequate instruments to hold anti-competitive practices accountable, there is a need for legislative updates to address the specificities of digital technologies
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BRASIL. Lei nº 12.529, de 30 de novembro de 2011. Estrutura o Sistema Brasileiro de Defesa da Concorrência. Diário Oficial da União, Brasília, DF, 1 dez. 2011.
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OCDE. Algorithms and Collusion. OECD Roundtable on Competition. Paris: OECD Publishing, 2017.
SILVEIRA, Paulo Burnier da. Direito da Concorrência. São Paulo: Thomson Reuters, 2021.
STUCKE, M. E.; EZRACHI, A. Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy. Harvard University Press, 2016. DOI: https://doi.org/10.4159/9780674973336
VAN DER POEL, M. Precificação dinâmica no varejo online: um estudo de caso na Netshoes. Revista de Administração Contemporânea, v. 24, n. 1, p. 65-82, 2020.
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Copyright (c) 2025 Beatriz Caroline Albuquerque de Oliveira, Paulo Queiroz (Autor)
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