The Synergy between Artificial Intelligence and Strategic Management
The Synergy between Artificial Intelligence and Strategic Management
DOI:
https://doi.org/10.51473/rcmos.v1i1.2025.1666Keywords:
Artificial Intelligence. Strategic Management. Competitive Advantage. Data-Driven Decision-Making. Digital Transformation.Abstract
Artificial Intelligence (AI) has transcended its historical role as a tactical automation tool to establish itself as a central component of business strategy formulation and execution. This article explores the emerging synergy between cognitive systems and strategic management. It is argued that AI is not merely a technological implement for optimizing existing processes, but a transformative force that redefines the sources of competitive advantage and alters the very nature of managerial decision-making. We analyze how machine learning and predictive analytics empower leaders to navigate high-complexity environments, processing massive volumes of data (Big Data) to identify non-obvious patterns and formulate more robust strategies. The research investigates the convergence of AI with classic management models, demonstrating how strategic execution is enhanced through intelligent automation. We conclude that effective synergy requires more than technological investment; it demands a profound reconfiguration of leadership, organizational culture, and governance models, positioning managers as insight curators and architects of socio-technical systems.
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Copyright (c) 2025 Marcelo Pacheco de Lima (Autor)
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