Administrative Management, Sales Strategies, and Marketing in Civil Construction: Guidelines for the Consolidation of New Enterprises
Administrative Management, Sales Strategies, and Marketing in Civil Construction: Guidelines for the Consolidation of New Enterprises
DOI:
https://doi.org/10.51473/rcmos.v1i1.2026.2112Keywords:
administration, civil construction, strategic marketingAbstract
The construction sector has emerged as a key driver of income and employment generation in several countries, particularly in the United States, where continuous demand for residential and commercial projects fuels the creation of new businesses. This article aims to analyze the importance of administrative management, sales strategies, and marketing practices in the consolidation of enterprises in the construction industry. Based on a qualitative and exploratory approach, the study presents a case report of a Brazilian entrepreneur who started his business journey from scratch in the U.S. market. The analysis is grounded in theories of management, strategic marketing, and small business administration, linking them to the specific challenges and opportunities in civil construction. Results show that efficient organizational structuring, combined with a clear market positioning and well-defined sales strategies, are key factors for sustainable business growth. The study contributes to academic literature by integrating administrative concepts into the context of emerging construction businesses, providing insights for managers, researchers, and policymakers.
Downloads
References
BARDIN, Laurence. Análise de conteúdo. São Paulo: Edições 70, 2016.
CHIAVENATO, Idalberto. Administração: Teoria, Processo e Prática. 4. ed. Rio de Janeiro: Elsevier, 2014.
DRUCKER, Peter. Desafios da Gestão no Século XXI. São Paulo: Pioneira Thomson Learning, 1999.
GIL, Antônio Carlos. Métodos e técnicas de pesquisa social. 7. ed. São Paulo: Atlas, 2017.
HITT, Michael A.; IRELAND, R. Duane; HOSKISSON, Robert E. Administração Estratégica: Competitividade e globalização. 10. ed. São Paulo: Cengage Learning, 2018.
KOTLER, Philip; ARMSTRONG, Gary. Princípios de Marketing. 17. ed. São Paulo: Pearson, 2018.
KOTLER, Philip; KELLER, Kevin Lane. Administração de Marketing. 14. ed. São Paulo: Pearson Prentice Hall, 2012.
TAYLOR, Frederick W. Princípios de Administração Científica. São Paulo: Atlas, 1911.
YIN, Robert K. Estudo de caso: planejamento e métodos. 5. ed. Porto Alegre: Bookman, 2015.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2026 Thiago Santiago, Saulo dos Santos (Autor)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This means you are free to:
- Share — copy and redistribute the material in any medium or format.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The use of this material is conditioned upon proper attribution to the original author(s), providing a link to the license, and indicating if changes were made. The license does not require permission from the author or the publisher as long as these conditions are met.
The Creative Commons license logo is displayed permanently in the footer of the journal.
The copyright of the manuscript can be retained by the authors without restrictions and can be requested at any time, even after publication in the journal.
How to Cite
