International Sourcing Strategy as a Competitive Advantage in the Premium Fresh Fruit Trade: Multi-Regional Coordination between South America, Europe, and Consumer Markets
International Sourcing Strategy as a Competitive Advantage in the Premium Fresh Fruit Trade: Multi-Regional Coordination between South America, Europe, and Consumer Markets
DOI:
https://doi.org/10.51473/rcmos.v1i2.2025.2139Keywords:
International Sourcing; Foreign Trade; Premium Perishables; Global Logistics; Phytosanitary Barriers.Abstract
This article investigates the strategic relevance of international sourcing in the premium fresh fruit supply chain. It analyzes how multi-regional coordination, integrating producers in South America and Europe with the Brazilian consumer market, establishes a sustainable competitive advantage through the mitigation of biological and logistical risks. The study focuses on the management of a global supplier network and the impact of technical and phytosanitary barriers on profitability. Operational data shows that cargo consolidation allows for cost reductions exceeding 25%, while adaptive sourcing can increase margins by up to 50% in regional shortage scenarios.
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Copyright (c) 2025 Willian de Moura Alves (Autor)
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