CAMPAIGN FOR THE LAUNCH OF CHILDREN'S FOOTWEAR
DOI:
https://doi.org/10.51473/rcmos.v1i1.2021.671Keywords:
Project. Launch. Children's shoes. Market. Sales.Abstract
This article aims to analyze the design of a project to create and launch a children's footwear brand on the market. The importance of this project is proven to be a brand design with distinct peculiarities in the children's shoes division. It is a trend, where all models of the children's shoes line in this collection will be very modern, according to the main fashion trends that accompany the models of the adult footwear segment. Care for the comfort and quality of shoe materials will be maintained according to the standard required by the target audience, who are mostly mothers of children, boys and girls aged 7 to 10 years, from classes A, B and C. The project will have an investment in several media to publicize the campaign to its buyers.
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Copyright (c) 2021 Adriano Olemar Nogueira, Hugo Silva Ferreira (Autor/in)
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