INTEGRATION OF TECHNOLOGICAL STRATEGY WITH BUSINESS STRATEGY: AN EXPERIENCE REPORT FROM A COMPANY IN GUARATINGUETÁ
DOI:
https://doi.org/10.51473/rcmos.v1i1.2021.679Keywords:
Competitive Strategies, Sales, Planning.Abstract
The objective of this work is to reflect on marketing strategies aligned with business strategy, as well as how technology fits into the company's strategic direction. It aims to reflect on and analyze how an organization as a whole integrates its business strategies with technology. The methodology used was a case study developed in a Brazilian company in the education sector. The company has extensive experience in the market. It was observed in the studied company that the use of technology as a strategic variable translates into the adoption of innovative strategies and efforts for technological capacity building, founded on a conscious and favorable stance regarding the value of technological development as an effective alternative to increase its competitiveness.
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Copyright (c) 2024 Danillo Miguel de Sales Santos (Autor/in)
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