Offline Graphic Production and Mobile Visual Identity: The Impact of Vehicle Wraps on BrandCommunication
Offline Graphic Production and Mobile Visual Identity: The Impact of Vehicle Wraps on BrandCommunication
DOI:
https://doi.org/10.51473/rcmos.v1i8.2021.1122Keywords:
visual communication; graphic design; vehicle wrapping; digital printing; brand identity.Abstract
This article aims to investigate the influence of offline graphic production, specifically vehicle wraps, on brand communication. Vehicle wrapping, as a visual communication tool, plays a strategic role by taking a company’s visual identity into the urban space in a mobile and highly visible way. The study addresses the main technical processes involved in the creation and execution of wrapping projects, including vector design, digital printing, and application on vinyl substrates. It also analyzes the urban perception of this type of communication and its influence on consumer visual memory. The methodology involves literature review and qualitative analysis of case studies. The results indicate that vehicle wraps are an effective, high-impact, and relatively affordable resource, especially for small and medium-sized businesses. It is concluded that this practice represents a relevant and growing visual communication strategy.
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Copyright (c) 2021 Ricardo Angueira (Autor)
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