The journey towards female recognition in martial arts

The journey towards female recognition in martial arts

Authors

  • Larissa de Freitas Coutinho Oliveira Author

DOI:

https://doi.org/10.51473/rcmos.v1i1.2025.1598

Keywords:

martial arts; gender; MMA; femininity; sports governance; media; equity policies.

Abstract

This article analyzes the path taken to consolidate women's participation in martial arts, focusing on MMA and Muay Thai, through a review of academic literature and institutional documents. The article examines the relationship between historical events, cultural dynamics, and equity policies, highlighting how the female presence in these sports challenges gender norms and transforms the competitive landscape. It argues that the recognition of women's sports depends on the correlation between three structuring axes: (i) symbolic and competitive references that generate a demonstrative effect; (ii) training networks and technical infrastructure that support permanence; and (iii) media strategies that increase visibility and reposition narratives. Therefore, practical recommendations are presented for sports governance, specialized media, and training programs for female leaders. 

Downloads

Download data is not yet available.

References

HANNON, A.; PHIPPS, C. Pink gloves still give black eyes: Exploring ‘alternative’ femininity in women’s combat sports. Martial Arts Studies, v. 3, p. 24–37, 2017. Disponível em: https://doi.org/10.18573/mas.30 DOI: https://doi.org/10.18573/j.2017.10093

CLARINGBOULD, I. E. C.; KNOPPERS, A. E. Doing and undoing gender in sport governance. Sex Roles, v. 58, n. 1–2, p. 81–92, 2008. DOI: https://doi.org/10.1007/s11199-007-9351-9

FINK, J. S. Female athletes, women’s sport, and the sport media commercial complex: Have we really “come a long way, baby”? Sport Management Review, v. 18, n. 3, p. 331–342, 2015. Disponível em: https://doi.org/10.1016/j.smr.2014.05.001 DOI: https://doi.org/10.1016/j.smr.2014.05.001

GREEN, M. Integrating macro- and meso-level approaches: A comparative analysis of elite sport development in Australia, Canada and the United Kingdom. European Sport Management Quarterly, v. 5, n. 2, p. 143–165, 2005. Disponível em: https://doi.org/10.1080/16184740500188805 DOI: https://doi.org/10.1080/16184740500188805

HENRY, I.; ROBINSON, L. Gender equality and leadership in Olympic bodies. Lausanne: International Olympic Committee, 2010.

LEBEL, K.; DANYLCHUK, K. How Tweet it is: A gendered analysis of professional tennis players’ self-presentation on Twitter. International Journal of Sport Communication, v. 5, n. 4, p. 461–480, 2012. DOI: https://doi.org/10.1123/ijsc.5.4.461

RASMUSSEN, K.; DUFUR, M. J.; COPE, M. R.; PIERCE, H. Gender marginalization in sports participation through advertising: The case of Nike. International Journal of Environmental Research and Public Health, v. 18, n. 15, p. 759, 2021. Disponível em: https://doi.org/10.3390/ijerph18157759 DOI: https://doi.org/10.3390/ijerph18157759

SCHEADLER, T.; WAGSTAFF, A. Exposure to women’s sports: Changing attitudes toward female athletes. The Sport Journal, v. 19, n. 1, p. 1–17, 2018.

SISJORD, M. K.; KRISTIANSEN, E. Elite women wrestlers’ muscles: Physical strength and a social burden. International Review for the Sociology of Sport, v. 44, n. 2–3, p. 231–246, 2009. Disponível em: https://doi.org/10.1177/1012690209335278 DOI: https://doi.org/10.1177/1012690209335278

TRUYENS, J.; DE BOSSCHER, V.; HEYNDELS, B.; WESTERBEEK, H. A resource-based perspective on countries’ competitive advantage in elite athletics. International Journal of Sport Policy and Politics, v. 6, n. 3, p. 459–489, 2014. DOI: https://doi.org/10.1080/19406940.2013.839954

Published

2025-03-26

How to Cite

OLIVEIRA, Larissa de Freitas Coutinho. The journey towards female recognition in martial arts: The journey towards female recognition in martial arts. Multidisciplinary Scientific Journal The Knowledge, Brasil, v. 1, n. 1, 2025. DOI: 10.51473/rcmos.v1i1.2025.1598. Disponível em: https://submissoesrevistarcmos.com.br/rcmos/article/view/1598. Acesso em: 21 nov. 2025.