The intersection of pedagogy and management in tourism: a framework proposal for the development of educational tourism itineraries in agencies and operators
The intersection of pedagogy and management in tourism: a framework proposal for the development of educational tourism itineraries in agencies and operators
DOI:
https://doi.org/10.51473/rcmos.v2i2.2022.1618Keywords:
Educational Tourism. Tourism Agency Management. Itinerary Design. Experiential Learning. Pedagogy in Tourism.Abstract
Contemporary tourism transcends mere leisure activity, presenting a latent potential for integral human formation. However, the tourism agency and operation sector often neglects the pedagogical dimension, focusing on management, logistics, and commercialization processes that standardize the experience at the expense of learning. This article investigates the intersection between Pedagogy, with an emphasis on educational tourism, and Agency Management, proposing a theoretical-practical framework for the development of educational tourism itineraries. The methodology is based on a qualitative bibliographic review, analyzing the foundations of experiential learning (Dewey) and critical pedagogy (Freire) in contrast to theories of tourism service management (Beni; Krippendorf). It is argued that the fusion of these two training areas— the manager-pedagogue—is essential for creating tourism products that are both commercially viable and educationally transformative. The study concludes that the implementation of a structured framework not only qualifies the tourism product but also redefines the role of the travel agency as an active promoter of knowledge, responding to a growing demand for travel with purpose and meaning.
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Copyright (c) 2022 Aline Poletti Tiano (Autor)
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