Strategic management and operational efficiency as vectors of competitiveness and sustainability in contemporary organizations: an integrative analysis
Strategic management and operational efficiency as vectors of competitiveness and sustainability in contemporary organizations: an integrative analysis
DOI:
https://doi.org/10.51473/rcmos.v1i1.2025.2015Keywords:
Strategic Management. Operational Efficiency. Financial Sustainability. Business Administration. Competitiveness.Abstract
The globalized economic scenario, characterized by volatility, uncertainty, complexity, and ambiguity (VUCA world), imposes on organizations the imperative need to adopt robust and adaptable management models. This scientific article aims to analyze, from an integrative and technical perspective, the pillars of modern administration that support business competitiveness and longevity: strategic planning, rigorous financial management, organizational leadership, process optimization, relationship marketing, and technological innovation. The methodology is based on a systematic and critical bibliographic review, correlating classical management theories with contemporary practices of operational efficiency. The application of tools such as the Balanced Scorecard (BSC), SWOT analysis, and Lean methodologies in the restructuring of small and medium-sized enterprises (SMEs) as well as large financial institutions is discussed. The results indicate that the integration between financial discipline and strategic agility is the determining factor for overcoming crises and leveraging results. It is concluded that the professionalization of management, based on data and key performance indicators (KPIs), is not just a differentiator but a survival requirement in the current market.
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Copyright (c) 2025 Giovanni Dyllo Grossi Lenzi (Autor)
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