From Crisis to Opportunity: A Strategic Approach to Crisis Management in Contemporary Organizations
From Crisis to Opportunity: A Strategic Approach to Crisis Management in Contemporary Organizations
DOI:
https://doi.org/10.51473/rcmos.v1i1.2024.951Keywords:
crisis management, organizational resilience, business continuity, strategic transformation, COVID-19.Abstract
This article analyzes crisis management from the perspective of organizational resilience and strategic transformation, using as a starting point the lessons learned from the COVID-19 pandemic and other recent disruptive events. Through a literature review and analysis of secondary data, the study highlights the importance of crisis management as a critical function of companies and presents a model structured in three phases: pre-crisis, response and post-crisis. It is concluded that resilient companies not only overcome adversities, but emerge stronger by transforming them into opportunities for growth and innovation.
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