Da Crise à Oportunidade: Uma Abordagem Estratégica para a Gestão de Crises nas Organizações Contemporâneas
From Crisis to Opportunity: A Strategic Approach to Crisis Management in Contemporary Organizations
DOI:
https://doi.org/10.51473/rcmos.v1i1.2024.951Palavras-chave:
gestão de crises, resiliência organizacional, continuidade dos negócios, transformação estratégica, COVID-19.Resumo
O presente artigo analisa a gestão de crises sob a ótica da resiliência organizacional e da transformação estratégica, utilizando como ponto de partida as lições derivadas da pandemia de COVID-19 e outros eventos disruptivos recentes. Através de uma revisão de literatura e análise de dados secundários, o estudo evidencia a importância da gestão de crises como função crítica das empresas e apresenta um modelo estruturado em três fases: pré-crise, resposta e pós-crise. Conclui-se que empresas resilientes não apenas superam adversidades, mas emergem fortalecidas ao transformá-las em oportunidades de crescimento e inovação.
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