Consumer relations, misleading advertising, and abusive practices on social media – the influence of digital influencers
Consumer relations, misleading advertising, and abusive practices on social media – the influence of digital influencers
DOI:
https://doi.org/10.51473/rcmos.v1i2.2025.1616Keywords:
Consumer Law; Digital Influencers; Internet; social media.Abstract
The study brought a highly relevant theme in the field of Consumer Law, describing online purchases of products and services while considering the advertising done by digital influencers, understanding the abusive practices carried out thru social networks, recognizing that internet shopping is in full expansion, as this online consumption has many advantages due to the convenience offered in acquiring products or services thru e-commerce. The objectives of the work were established as follows: General objective - To highlight misleading advertising and abusive practices on social media, in relation to the advertising carried out by digital influencers thru their social networks, and specific objectives - To show what the consumer's rights are and what the specific laws are regarding misleading advertising and abusive practices on social media, and to address the understanding that the consumer has about their rights in acquiring goods and services thru the influence of digital influencers. In recent years, people have embraced online shopping, and this has generated a significant portion of the revenue for online companies. As a result, many people are now shopping online, influenced by the advertising of digital influencers thru their social networks. This trend is growing alarmingly, along with various problems related to Consumer Law, which are evidenced thru numerous complaints about misleading advertising and abusive practices made over the internet, as reported by Procon.
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Copyright (c) 2025 Raquel Bonfim da Silva, Júlia dos Santos Santiago , Paulo Eduardo Queiroz da Costa (Autor)
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