The new commercial architecture of payment fintechs: b2b sales leadership and the strategic role of Latin American executives in Global scale
The new commercial architecture of payment fintechs: b2b sales leadership and the strategic role of Latin American executives in Global scale
DOI:
https://doi.org/10.51473/rcmos.v1i1.2025.1864Keywords:
B2B Leadership. Digital Payments. Revenue Operations. Fintech Scaling. Commercial Strategy. High-Performance Management.Abstract
This article analyzes the transformation of commercial architecture within the digital payments ecosystem, focusing on B2B sales leadership and the role of Latin American executives in scaling global fintechs. The research stems from the premise that financial technology, while necessary, has become a commodity, shifting the competitive advantage to commercial execution capabilities and revenue engineering. It presents a case study of the author's trajectory and the application of the proprietary "SINCRONIA RevOps" methodology, demonstrating how the integration of data, processes, and hybrid leadership resulted in the generation of over US$ 70 million in new revenue over the last five years. Hyper-growth scenarios in companies such as Blip, Abmex, Fire Banking, and Sigapay are examined, where sales funnel restructuring and go-to-market strategies generated transaction volume contributions in the order of hundreds of millions of reais. The study concludes that the expertise forged in the complexity of the Brazilian market — characterized by intense regulation and accelerated adoption of innovations like Pix — creates a leadership profile uniquely suited to drive internationalization and high performance in global markets.
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Copyright (c) 2025 Victor Hugo Ribeiro da Silva Valentim (Autor)
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